The Independent's journalism is supported by our readers. When you purchase through links on our site, we may earn commission. Why trust us?
Asos Black Friday sale 2023: Best deals to shop now
From fashion to beauty, the online giant’s annual sale is not to be missed
A firm date in every fashion-lover’s diary, Black Friday is finally here. From Zara and Missoma to Mango and Pandora, there’s no better time to tick off your wishlist – and Asos Black Friday sale is always a highlight.
A one-stop shop for all your sartorial needs year-round, the online retailer sells everything from winter coats to party dresses. Not only does it stock its own labels (think Asos Design, Curve, Luxe and Collusion), the site is also home to cult names such as Topshop, Miss Selfridge, Mango, Pull & Bear, Nike, New Balance and more. Plus, it’s a firm destination for beauty buffs, selling the likes of Murad, Coco & Eve, Olaplex, Sunday Riley, Charlotte Tilbury and Kylie Cosmetics.
True to form, Asos’s Black Friday event is very impressive, with up to 70 per cent off everything. Owing to the sheer amount of discounts available, we’ve rounded up the best deals below (consider this guide your cheat sheet to the Asos Black Friday sale in 2023).
Follow live: The best Black Friday deals as they drop
Best Asos Black Friday 2023 deals
Bolongaro Trevor oversized leather bomber jacket in brown: Was £195, now £68, Asos.com
Leather bomber jackets are having a moment and we love the cut of this Bolongaro number. Oversized and slightly longline, the androgynous style is complete with a baseball crew neck and zip fastening. Whether layered over a hoodie or dressing down a party dress, it’s a versatile staple.
Asos design restore leather mid-heel boots in tan patent: Was £66, now £27.50, Asos.com
If you’re looking to introduce a little more colour and interest into your shoe rotation, these platform boots feature a bang-on-trend square toe, and a versatile tan leather colourway. Subtle panelling and their chunky black heels only add to their appeal, and with the price reduced by more than half for Asos’s Black Friday sale, these shoes are a steal for Black Friday.
Asos Design denim dungaree in mid blue: Was £45, now £22.50, Asos.com
A bargain for your all-year-round wardrobe, these Asos dungarees are just £22 in the Black Friday sale. The classic style is complete with adjustable straps, a straight leg cut and buttoned sides. A versatile buy, style over a turtleneck with a thick coat during the winter and throw on over a vest and slides in the summer.
New Balance Rc30 trainers in brown: Was £110, now £77, Asos.com
Reduced by 30 per cent, now’s the time to up your trainer game with this pair of New Balance Rc30’s. In our review of the shoes, our tester said: “New Balance’s RC40 trainers are a dream to wear straight off the bat. Incredibly lightweight, the cushioned sole has you covered for comfort while the mesh upper keeps you cool during hot days”
Asos Design oversized coat in mono check: Was £95, now £47.50, Asos.com
If a statement winter coat is on the wishlist, look no further than this Asos Design number. The oversized cut is teamed with a mono-check finish, smart notch lapels and a button down front. Perfect for bundling up in during the colder months, you can save 50 per cent right now.
Superdry high neck cable knit jumper, off white: Was £69.99, now £55.99, Asos.com
A staple jumper for your winter wardrobe, Superdry’s cable knit jumper is reduced by 20 per cent right now. The smart style is complete with a turtleneck, longline fit and textured finish, while raglan sleeves and a side slit are sure to be flattering details.
Barbour beadnell wax jacket in sage: Was £229, now £114.50, Asos.com
Barbour wax jackets are as timeless as they come. Right now, you can save a huge 50 per cent on the beadnell design in Asos’s Black Friday sale, cutting the price down to under £120. Featuring the brand’s signature cord contrast collar, a press stud front placket and pockets, it’s a practical yet stylish investment.
Bolongaro Trevor contrast-stitch co-ord, red rust: Was £160, now £32, Asos.com
If you’re looking for something that’s quick, easy but still fashion-forward, co-ords are your answer. This oversized streetwear style set comes in a unique ochre colour, with white stitching that adds an effortlessly cool vibe. Although each piece is sold separately on Asos, both the wide-leg jeans and denim jacket are equally reduced (by 80 per cent), for a total saving of £132.
Ben Sherman textured stripe roll neck jumper, off white: Was £95, now £26.40, Asos.com
This classic roll-neck jumper can be styled and worn in so many ways. Size up for an oversized, casual look and pair with a fur-lined overcoat or a classic puffer. Even better, Asos has slashed the price of this jumper by an enticing 53 per cent.
Ray-ban hexagonal sunglasses, gold: Was £147, now £58.80, Asos.com
There are huge discounts to be had on iconic sunglasses brand Ray-Ban over at Asos right now. Our top pick is this pair of timeless and effortlessly cool specs, which feature hexagon shaped frames bound to suit any face shape. Serve some serious shade with a smug 60 per cent off.
Tommy Jeans bold stripe shirt, black: Was £80, now £40, Asos.com
This bold print will definitely help you stand out this season, especially when paired with a bold 50 per cent off. This shirt in Tommy Hilfiger’s iconic colours is 100 per cent cotton in a relaxed fit and will likely become your new go-to.
Does Asos have Black Friday 2023 deals?
Asos has announced its Black Friday sale will offically kick off on Friday 24 November, with deals dropping throughout the weekend. The fashion giant’s sale will end on Cyber Monday (27 November). In the run-up to the main event, the retailer has launched a pre-Black Friday sale warm-up, with up to 70 per cent off.
According to Asos, we can expect “massive discounts” from all 850 brands on the site during Black Friday.
What were the best Asos Black Friday deals last year?
In 2022, there was up to 80 per cent off almost everything at Asos. From winter coats and party dresses to jumpers and boots, we shopped stellar savings from the likes of Topshop, Asos Design, Mango, Collusion, Levi’s and more.
It was the perfect opportunity to refresh your wardrobe at a fraction of the cost – think £8 jeans, £20 trainers, £30 boots and £10 knits. Asos’s beauty deals were similarly impressive, with everything from ghd and Sol de Janeiro gift sets to Dr Jart+ formulas and Olaplex shampoo reduced.
Voucher codes
For the latest discounts across clothing and accessories, and more offers, try the links below:
For more Black Friday fashion intel, head over to our guide for the lowdown – plus early deals
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.