The best electric toothbrush deals in the Black Friday sales, from Oral-B to Philips

The biggest sale of the year has rolled around again and Black Friday electric toothbrush deals are officially in full swing. If you’re hoping to grab a bargain on the latest Oral-B or Philips brush, or looking to stock up on cheap replacement toothbrush heads, you’re in the right place.

The shopping event is also a great opportunity to stock up on other beauty items, including perfume, make-up and haircare, with Cult Beauty and Lookfantastic among the retailers to bookmark. If fashion is more your thing, head over to Coggles or, if it’s home appliances you’re after, we’ve also been on the hunt for savings across air fryers, TVs and coffee machines.

Follow live: The latest and best Black Friday deals

Speaking of coffee, it’s also the ideal opportunity to upgrade your dental hygiene routine, as there are currently big discounts to be had on Oral-B and Philips alongside smaller eco-brands like Suri and Spotlight. The likes of Amazon, Currys and Boots have all reduced electric toothbrushes, so now’s the time to snap one up.

Whether you’re looking for your next electric toothbrush or you’re shopping for a great Christmas gift for friends – though they might question your motives – we’re here to keep you posted about all the best Black Friday electric toothbrush deals as they happen.

Read more: What our beauty editor is shopping in Lookfantastic’s Black Friday sale

Typically priced at around £185, the Oral-B io8 electric toothbrush uses “artificial intelligence” to learn your brushing style and guides you as you brush, to make sure you don’t miss a spot. The six smart modes personalise your brushing, while the interactive colour display reminds you when the head needs replacing – if that wasn’t enough, it will also give you a cheery smile for a job well done.

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Oral-B’s iO9 electric toothbrush earned itself a spot in our round-up of the best, where it was dubbed the best option for people with braces. Our tester noted the “pleasing design and LED graphics that denote which of the seven modes you’re currently rocking”. It has a 14-day battery life, a red light that warns you when you’re pressing too hard, and, even better, it’s half-price at Amazon right now.

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This entry-level electric toothbrush offers a lot of features for the reduced price of £25. It has three brushing modes: daily clean, sensitive and sensitive plus mode for a gentle but thorough cleaning experience. An in-handle timer helps you brush for a dentists-recommended two minutes and it has a special circular-shaped brush head to surround each tooth and remove plaque from every crevice.

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An IndyBest tried and tested pick, the Oral-B iO6 brush landed in our round-up of the best electric toothbrushes, where it was praised for offering “many of the features of the flagship brushes in the [Oral-B iO series] range at a less bruising price point.” There are five cleaning modes to tailor your clean with, and you can expect a battery life of two weeks. Save an impressive 60 per cent on the model when you add it to your Amazon basket now.

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This model does away with some of the flashier cleaning modes and sticks to the basics, with two intensity settings. It packs in everything else you need, though, including pacing timers, a pressure sensor, decent battery alerts, as well as neat extras such as brush-head-replacement reminders and a travel case.

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There’s a massive 70 per cent off this Oral-B electric toothbrush as part of Amazon’s Black Friday sale. The Oral-B smart 6 has five brushing modes, a battery claimed to last for more than two weeks, and there’s even Bluetooth connectivity too. This kit includes the toothbrush itself, plus a charging dock, travel case and three replacement brush heads.

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If getting your child to brush their teeth is turning into a battle, consider this electric toothbrush, which promises to make it a fun part of their daily routine. Specifically designed for kids, it syncs with an interactive app that features a lovable character to get little ones excited about brushing. Through the app, kids can see how well they brush and earn exciting rewards for a job well done, while also learning how to improve their technique. The toothbrush itself offers great cleaning results, too, with up to 31,000 brush strokes per minute.

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Taking the top spot in our review of the best water flossers, the Philips sonicare power flosser has an impressive 34 per cent off right now, which is a welcome price cut, considering it was the most expensive model our tester tried. Our reviewer said: “There are three intensity settings and two flossing modes. Even the standard clean mode left our mouth feeling super-fresh, visibly dislodging any food particles trapped between teeth.”

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This aquamarine electric toothbrush is a stylish pick which syncs up with an app. And now, you can get a sparkling £181 off its price. Designed to help make teeth appear whiter, it comes with a head to tackle plaque. Key features include four modes, three brushing intensities and a personalised progress report which you can access via the sonicare app.

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The shopping event is well underway, it landed on Friday 24 November. Deals will continue to drop throughout the weekend, culminating on Monday 27 November, otherwise known as Cyber Monday.

Last year, shoppers were treated to some seriously impressive discounts on electric toothbrushes, including Oral-B’s iO8 (£216, Amazon.co.uk), which was discounted to just £134.99. Other top deals included the Ordo sonic+ electric toothbrush (£50, Argos.co.uk), which was reduced to less than half price.

There were also plenty of savings on other dental care products, such as water flossers, with Waterpik’s cordless model (£60, Boots.com) reduced to just £30.

For the latest oral hygiene product discounts, and other offers, try the links below:

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